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I don’t know about you, but I love fonts and typography. There are so many fonts to choose from it’s really an endless supply of creativity. Different fonts and font trends seem to pop up each year and a lot of the times they coincide with Graphic Design trends. This year we are expecting to see everything from Art Deco Revival to Edgy and Futuristic.

Project management is a critical aspect of any business or organization. Unfortunately, it is also one of the most misunderstood and misrepresented areas of business. Misconceptions about what project management entails and how it is executed can lead to confusion and costly mistakes. This article will explore some of the most common misconceptions of project management and provide insights into what project management truly involves. By debunking these myths, individuals can gain a better understanding of project management and its importance to successful projects.

You may find it overwhelming to add yet another social platform to your list, but we want you to consider Pinterest as a potential channel to connect with your target audience, as it may surprise you with its marketing potential. While it may not be suitable for every business, it can be a valuable avenue for many.

Blame is everywhere, not just in the workplace but in our society at large. Start looking for it, and you’ll find finger-pointing everywhere you go. If you want to have a successful company culture, you need to proactively address blame at your organization. In order to do this, you need to first identify and acknowledge the blame that is being thrown around. Then, you need to create cultural norms and expectations to prevent blame from festering.

From Cristiano Ronaldo to Kylie Jenner, it’s no secret that social media influencers can make a ton of money. Currently, Cristiano Ronalda makes $2,397,000 - per post! - according to influencermarketinghub.com. But did you know that working with an influencer could be the next big move for your brand? Let’s take a closer look at the pros and cons of hiring an influencer.

Coming into 2023, I had a completely different set of ideas of what the SEO game might look like for a website. However, in just a few short months, things have been completely turned upside down due to the creation and rollout of AI systems like ChatGPT, with Google’s chatbot version, called Bard AI, not far behind. So does that mean that SEO will become obsolete? Not exactly, but how it is used will likely change the more AI is developed. What does the CURRENT landscape look like this year?

Setting clear priorities is essential in achieving success in any project, whether it's a personal or professional one. Identifying the most important tasks and allocating resources accordingly helps the focus shift to what matters most and prevents us from getting bogged down by less important tasks. The same can be said about setting the stage for priorities, clients, and your staff. We’ll discuss how covering all of your bases BEFORE you start a project equals success.

Operating a small business can feel like rowing a small boat with leaks everywhere. It takes agility, speed, and sometimes just pure will and resilience to keep the boat afloat as business leaders move from one crisis to the next, trying to patch things up as quickly as possible.

Avoiding conflict and shirking accountability can be tempting, especially when we don't want to come off as mean or confrontational. However, as we'll explore in this post, accountability is actually a kind approach that leads to greater freedom, happiness, and success in the long run.

To Zap or not to Zap- that is the question! If not already utilizing the wizardry that is Zapier, then, chances are, you’re just a few Zaps away from unlocking the day-to-day automation vision you have only dreamt of achieving.

Maybe you are just starting out or maybe you have been using Adobe Illustrator for 20 years like I have. No joke, I still learn something new everyday! In this blog we are going to touch on 5 things we think everyone from novice to expert should know when using this program.

Nope, that’s not a typo for “internet”! An intranet is a private, members-only viewing platform that companies can use to disseminate important internal information to employees. This is truly an untapped resource that many an organization does not utilize. No, the endless sea of Google Drive items in cloud storage doesn’t count!

Now that we know the basis of what an intranet is, let’s visualize the concept a little.

We know, and we’re here to tell you it’s okay. It’s okay, that you broke down, and you bought that product off social media that you kept seeing over and over again. We promise, it’s okay! You are not alone.

In fact, social media platforms are becoming the next big shopping hub. Here’s what you need to know about buying and selling on social media.

Wellness and self care often SEEM to be in conflict with hard work and hustle. We often think that self care means putting yourself first, taking it easy, giving yourself a break, and getting some ‘perspective’. Meanwhile, we often think ‘Hustle’ means breaking your back, pushing harder, pain equaling gain, and other unpleasant concepts like this… These definitions leave us thinking that we can’t always be productive if we want to take good care of ourselves, and that we can’t take good care of ourselves if we want to prioritize productivity.

At the beginning of this year, I declared 2023 “The Year of the Website”. I believe it is pivotal to stay ahead of the curve between a good and a great website when there are so many out there. Believe it or not, there are a few simple steps you can take to increase traffic and SEO scores and get yourself ahead of your competitors. Here are 4 Things that Your Website is Missing.

We all feel stuck sometimes; creative blocks are no joke!

There are a lot of great websites out there for inspiration, staying on trend, and learning new tips and tricks. In this blog, we are going to touch on 5 different websites that are great for finding inspiration to keep those creative juices flowing!

Misunderstanding Collaboration (Intro)

People tend to retreat from collaborative opportunities for many reasons, not least of which is the memory of doing group projects in school. The goal of such an exercise was to understand the importance of teamwork, but many of us walked away from the experience with not-so-pleasant feelings. There are very specific scenarios that we tend to think of when talking about collaborating in a group. One scenario is where one person does all of the work and everyone else in the group gets to take credit. The flip side of that is when one person refuses to let anyone else in the group help with the project. In these situations, no one wants to be taken advantage of and no one wants to feel like their contribution is unwanted, so they’d rather not collaborate at all.

Another scenario is that of the “divide and conquer” strategy where everyone gets part of the project to complete and then comes back at the end to put it all together. This is arguably the most common way people think collaboration is supposed to look like. It makes sense because this scenario fairly divides the work so no one is doing it all alone, but the lack of communication makes this strategy very risky. What if someone doesn’t do their part? What if everyone had a different understanding of the project? This has happened to many of us in school and no one ever bothered to demonstrate what true collaboration actually looks like. The first time you work on a team in a truly collaborative way…it’s life-changing. You’ll see that true collaboration is built on communication, trust, and understanding, and it starts with the environment and culture of the workplace.

Flexibility is the name of the game for small organizations. In any given day your Chief Operating Officer may need to be the front line, the accountant, human resources, compliance and try to carve out the time to actually work on moving the business forward as the CEO. Especially if you are a self-funded organization, job descriptions may not carry much weight, since everyone has to be willing to do what it takes to grow.

Sure, I’ve been there, setting the intention of creating a job description as something to aspire to, hitting up Google and looking for similar roles in the ether and picking and choosing some bullet points that align with my thoughts. No matter which way you spin it, those outlines, bullet points, and expectations don’t mean much of anything if they are not referenced and put into practices.

Having gone through this with eGuide, there will come a time (probably 2-4 employees in) where you realize that just because you can run around and do all the roles, doesn’t mean you should. You will start to hear a few passing comments from team members about who they should go to with questions, and you might find yourself saying, “Here is the answer, I’ll just follow up with X to make sure they know we talked later.”

THIS IS A SIGN TO NOT FALL INTO THAT TRAP.