What Do I Do with Pinterest?
By Andrea Pikscher - eGuide Content Marketing Manager
You may find it overwhelming to add yet another social platform to your list, but we want you to consider Pinterest as a potential channel to connect with your target audience, as it may surprise you with its marketing potential. While it may not be suitable for every business, it can be a valuable avenue for many.
We can start by understanding the demographics of Pinterest users, which boasts over 400 million monthly users and over 240 billion pins saved. The majority of users are based in the United States, with Americans constituting 42.81% of the total user base. Notably, 58.9 million Pinterest users in the U.S. identify as women. By taking a quick snapshot of Pinterest's user demographics, you can begin to assess if marketing on Pinterest aligns with your company's goals. If you decide to create a business account on Pinterest, here are some potential opportunities for your business to explore.
What are your goals?
By starting with looking at the use metrics of Pinterest, you can start to see if Pinterest might also be a good channel for your organization to use. Just be sure you don’t forget to look at what your goals might be before you start posting. Even if you think your clients and/or users will be on Pinterest, don’t post just to post.
Before diving into Pinterest for your business, take the time to carefully consider your goals. Are you looking to launch or promote a new product, service, or your organization as a whole? Understanding your objectives will help you create a focused strategy when incorporating Pinterest into your social platforms. Knowing both Pinterest’s metrics and what your goals are will help you decide if Pinterest is a good fit for your organization.
Have fun!
Just like all other social media channels, when it comes to content for Pinterest, it's important to create engaging posts. Consider using fun images, eye-catching graphics, and videos that capture attention. Unlike Instagram, where unfiltered images are often popular, Pinterest tends to have a more traditional advertising look and feel. You can use image examples as inspiration to create visually appealing content that aligns with Pinterest's aesthetic.
Check out some of the examples below:
Lululemon goes beyond just showcasing their workout clothes. They bring their products to life by showing them in action on bodies in motion. You get to see their clothing in action, being used in real-life situations, which adds an extra layer of engagement to their marketing approach.
Take a look at Whole Foods' approach. They go beyond simply showcasing food for purchase, and instead feature their products in various recipes, demonstrating how they can be used in delicious and creative ways
Consistency is key.
When you consistently post content, you create a regular flow of fresh and engaging material for your audience to discover and engage with. This can help you establish brand visibility, build trust with your followers, and attract new users to your profile. Additionally, Pinterest's algorithm tends to favor accounts that consistently post high-quality content, which can result in increased visibility and reach for your pins. However, staying consistent can be challenging, as it requires dedicating time and effort to regularly create and schedule content.
It's important to develop a content posting schedule that aligns with your resources and goals, and stick to it as much as possible. Whether it's daily, weekly, or monthly, maintaining consistency in your Pinterest posting can lead to better results over time.
In conclusion, after thoroughly assessing your target audience and gaining insights into the demographics of Pinterest users, you may discover that allocating your marketing efforts and budget to Pinterest is a valuable investment. With a significant percentage of users (80%) reporting that they have discovered new products on Pinterest, it presents an opportunity to tap into new markets for your business. Why not leverage this platform and explore the possibilities it can offer to elevate your business?
Source articles:
https://blog.hootsuite.com/how-to-use-pinterest-for-business/
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