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You may find it overwhelming to add yet another social platform to your list, but we want you to consider Pinterest as a potential channel to connect with your target audience, as it may surprise you with its marketing potential. While it may not be suitable for every business, it can be a valuable avenue for many.

From Cristiano Ronaldo to Kylie Jenner, it’s no secret that social media influencers can make a ton of money. Currently, Cristiano Ronalda makes $2,397,000 - per post! - according to influencermarketinghub.com. But did you know that working with an influencer could be the next big move for your brand? Let’s take a closer look at the pros and cons of hiring an influencer.

Coming into 2023, I had a completely different set of ideas of what the SEO game might look like for a website. However, in just a few short months, things have been completely turned upside down due to the creation and rollout of AI systems like ChatGPT, with Google’s chatbot version, called Bard AI, not far behind. So does that mean that SEO will become obsolete? Not exactly, but how it is used will likely change the more AI is developed. What does the CURRENT landscape look like this year?

Setting clear priorities is essential in achieving success in any project, whether it's a personal or professional one. Identifying the most important tasks and allocating resources accordingly helps the focus shift to what matters most and prevents us from getting bogged down by less important tasks. The same can be said about setting the stage for priorities, clients, and your staff. We’ll discuss how covering all of your bases BEFORE you start a project equals success.

Operating a small business can feel like rowing a small boat with leaks everywhere. It takes agility, speed, and sometimes just pure will and resilience to keep the boat afloat as business leaders move from one crisis to the next, trying to patch things up as quickly as possible.

We know, and we’re here to tell you it’s okay. It’s okay, that you broke down, and you bought that product off social media that you kept seeing over and over again. We promise, it’s okay! You are not alone.

In fact, social media platforms are becoming the next big shopping hub. Here’s what you need to know about buying and selling on social media.

At the beginning of this year, I declared 2023 “The Year of the Website”. I believe it is pivotal to stay ahead of the curve between a good and a great website when there are so many out there. Believe it or not, there are a few simple steps you can take to increase traffic and SEO scores and get yourself ahead of your competitors. Here are 4 Things that Your Website is Missing.

Misunderstanding Collaboration (Intro)

People tend to retreat from collaborative opportunities for many reasons, not least of which is the memory of doing group projects in school. The goal of such an exercise was to understand the importance of teamwork, but many of us walked away from the experience with not-so-pleasant feelings. There are very specific scenarios that we tend to think of when talking about collaborating in a group. One scenario is where one person does all of the work and everyone else in the group gets to take credit. The flip side of that is when one person refuses to let anyone else in the group help with the project. In these situations, no one wants to be taken advantage of and no one wants to feel like their contribution is unwanted, so they’d rather not collaborate at all.

Another scenario is that of the “divide and conquer” strategy where everyone gets part of the project to complete and then comes back at the end to put it all together. This is arguably the most common way people think collaboration is supposed to look like. It makes sense because this scenario fairly divides the work so no one is doing it all alone, but the lack of communication makes this strategy very risky. What if someone doesn’t do their part? What if everyone had a different understanding of the project? This has happened to many of us in school and no one ever bothered to demonstrate what true collaboration actually looks like. The first time you work on a team in a truly collaborative way…it’s life-changing. You’ll see that true collaboration is built on communication, trust, and understanding, and it starts with the environment and culture of the workplace.

Flexibility is the name of the game for small organizations. In any given day your Chief Operating Officer may need to be the front line, the accountant, human resources, compliance and try to carve out the time to actually work on moving the business forward as the CEO. Especially if you are a self-funded organization, job descriptions may not carry much weight, since everyone has to be willing to do what it takes to grow.

Sure, I’ve been there, setting the intention of creating a job description as something to aspire to, hitting up Google and looking for similar roles in the ether and picking and choosing some bullet points that align with my thoughts. No matter which way you spin it, those outlines, bullet points, and expectations don’t mean much of anything if they are not referenced and put into practices.

Having gone through this with eGuide, there will come a time (probably 2-4 employees in) where you realize that just because you can run around and do all the roles, doesn’t mean you should. You will start to hear a few passing comments from team members about who they should go to with questions, and you might find yourself saying, “Here is the answer, I’ll just follow up with X to make sure they know we talked later.”

THIS IS A SIGN TO NOT FALL INTO THAT TRAP.

Remember when life was simple and this sign - # - was known only as the pound key? We only needed to worry about it existing if we called into a company with a long menu and pound was one of the options. That, or when making a numbered list. Ah yes…the good ole days.

Now though, it’s not just called a pound sign, but a hashtag, and they seem to be everywhere. When, how, and why should a person be hashtagging? Don’t worry, we’ve got you covered.

At the beginning of every year, trend forecasters for thousands of industries around the world give their insight to retailers and consumers about what is going to be the “next big thing”. The world of website design is no different. In the last few years, research and analytics of consumer expectations have given us a good look at what we will be seeing from website layout and functionality for this year and the foreseeable future. Here are the Top 5 Website Trends you can expect to see become the norm this year:

A growing necessity for organizations large and small is the utilization of a password manager. Password Managers have the ability to harden your security as you navigate the internet, protect vital information through secure storage, and make it possible to not have to remember every password you’ve ever created. There are several password managers on the market that provide roughly the same services, but as data breaches become increasingly more frequent, choosing the right password manager must be prioritized. Now we cannot tell you which password manager to choose, but here are 3 security features that you should look for to make your decision easier and more informed.

I was introduced to V2MOM while reading Trailblazer by Marc Benioff in 2019. The combination of how the methodology combines values and obstacles as filters to help realize intentions for the year made perfect sense.  So we set out in 2020 to give the framework a try, not realizing there was a pandemic that was going to flip the world upside down right around the corner.

2020 was a bust, I won’t lie. There were too many changes, and too many unexpected turns to navigate, so all of the measures we had so meticulously laid out for the year were uprooted, put through a blender, and thrown in the compost bin. 

As things stabilized in 2021, we set out again to drive the vision forward this time with much better success. The team was growing and as new members joined us we were able to introduce the concept and provide global context to what we're trying to achieve by the end of the year. 

The real magic though started to happen when we set out for building our 2022 vision.

Small organizations often need the ability to launch a concept on a shoestring budget, and as we’ve seen firsthand, hard work, networking, and word-of-mouth will be the biggest driver of your organization’s website traffic in the early stages. So if you have made the decision to go it alone, we want to equip you with some key components that will have your site standing out against your competitors.

Social media is quite a tough nut to crack. Sometimes people get millions of views or followers off of posts and videos that seem to take no time or effort at all. Some people make it look so easy. However, if it was truly easy, everybody would be doing it. There are a few simple tools you can use to help create posts that will invite a little more engagement from your followers.

Data, for a business, is one of its most valuable assets. Therefore, protecting it and keeping it readily available is extremely important in today’s world. Cyber attacks have increased in frequency in recent years and many companies have found themselves victims twice; once because of the initial attack and again when they realize that they have lost untold amounts of data as a result. It is more important than ever to make sure you have a data backup solution in place. Data backup is the practice of copying data to a secondary location, to protect against human errors, hardware failures, virus attacks, power failures, and natural disasters. Should you experience a loss of data, a data backup platform would be able to restore your system with a copy of the data that was present at the time of the most recent data sync.

Workflow is everything for a scaling business. If you want to delegate anything… you need a clear understanding of where we were, where we are, and where we are going..

If you’re not sure how to grow your business from a solo entrepreneurship to a staffed and scalable business, the first question you should be asking yourself is:

Have I documented my processes from beginning to end?

And maybe you’re a bit further along in the journey, and you're wondering why one aspect of your business isn’t firing on all cylinders, be it accounting, sales, or a specific aspect of production. In this case, the question is:

How can I improve my workflow?

Either way, the steps to success are the same.

We get it. It’s LOUD on social media, and some people make those dance trends look so cool. How are you supposed to decide what to post, and when to post? Should you do every single trend that becomes cool? And what about memes, or gifs? As we said, we get it. Before you try to drive off in every single social media direction, let's take a deep breath together. Ready? Breathe in……and out….

Feeling better?

Okay, now let’s take a step back and see where we can start to tackle your goals and metrics. That’s right, even in the jungle of social media, you can still make a plan.

When it comes to threats to cybersecurity, human error is most often the main cause. It’s obvious to most people that they should not share personal information like social security, credit card and ID numbers, but many of those same people are surprisingly lax when it comes to protecting their passwords. How many people have you shared your Netflix or WiFi password with? Of course there are people out there who are looking for ways to access sensitive information, but the reality is that people tend to use some variation of the same password therefore making it very easy to guess. This is especially dangerous when those passwords provide access to sensitive information in a business setting.