5 Misconceptions About Project Management
Project management is a critical aspect of any business or organization. Unfortunately, it is also one of the most misunderstood and misrepresented areas of business. Misconceptions about what project management entails and how it is executed can lead to confusion and costly mistakes. This article will explore some of the most common misconceptions of project management and provide insights into what project management truly involves. By debunking these myths, individuals can gain a better understanding of project management and its importance to successful projects.
What Do I Do with Pinterest?
You may find it overwhelming to add yet another social platform to your list, but we want you to consider Pinterest as a potential channel to connect with your target audience, as it may surprise you with its marketing potential. While it may not be suitable for every business, it can be a valuable avenue for many.
Should You Be Using an Influencer for Content Creation?
From Cristiano Ronaldo to Kylie Jenner, it’s no secret that social media influencers can make a ton of money. Currently, Cristiano Ronalda makes $2,397,000 - per post! - according to influencermarketinghub.com. But did you know that working with an influencer could be the next big move for your brand? Let’s take a closer look at the pros and cons of hiring an influencer.
Our Favorite Zaps - How eGuide Makes Use of Zapier
To Zap or not to Zap- that is the question! If not already utilizing the wizardry that is Zapier, then, chances are, you’re just a few Zaps away from unlocking the day-to-day automation vision you have only dreamt of achieving.
Tips to Maximize Your Organization's Intranet
Nope, that’s not a typo for “internet”! An intranet is a private, members-only viewing platform that companies can use to disseminate important internal information to employees. This is truly an untapped resource that many an organization does not utilize. No, the endless sea of Google Drive items in cloud storage doesn’t count!
Now that we know the basis of what an intranet is, let’s visualize the concept a little.
Social Media: The Next Big Shopping Hub
We know, and we’re here to tell you it’s okay. It’s okay, that you broke down, and you bought that product off social media that you kept seeing over and over again. We promise, it’s okay! You are not alone.
In fact, social media platforms are becoming the next big shopping hub. Here’s what you need to know about buying and selling on social media.
5 Key Habits for a Savvy Scrum Master
There’s a narrative fed to us from a young age that we must always be self-sufficient, independent leaders. Being a trailblazer is an endearing professional quality, but most teams realistically need a balance of individuals with avid organizational skills to guide and encourage others throughout the duration of a project. In fact, having a sort of conductor focused purely on making sure teams communicate and depend on each other in a healthy fashion can end up separating the best teams far beyond the others. Introducing: our savvy scrum master!
How To Use a Hashtag and Why
Remember when life was simple and this sign - # - was known only as the pound key? We only needed to worry about it existing if we called into a company with a long menu and pound was one of the options. That, or when making a numbered list. Ah yes…the good ole days.
Now though, it’s not just called a pound sign, but a hashtag, and they seem to be everywhere. When, how, and why should a person be hashtagging? Don’t worry, we’ve got you covered.
4 Components of Visually Appealing Web Design & Why it Matters
Small organizations often need the ability to launch a concept on a shoestring budget, and as we’ve seen firsthand, hard work, networking, and word-of-mouth will be the biggest driver of your organization’s website traffic in the early stages. So if you have made the decision to go it alone, we want to equip you with some key components that will have your site standing out against your competitors.
What Kinds of Social Media Posts Perform Best?
Social media is quite a tough nut to crack. Sometimes people get millions of views or followers off of posts and videos that seem to take no time or effort at all. Some people make it look so easy. However, if it was truly easy, everybody would be doing it. There are a few simple tools you can use to help create posts that will invite a little more engagement from your followers.
How to Identify Your Audience + Develop Buyer Personas
“Cause you're working, Building a mystery…” anyone else remember that Sarah McLachlan jam? It definitely reminds me of how it feels to figure exactly who my customer might be. Sometimes it can feel like we’re just throwing darts in the dark, hoping to hit a bullseye.
However, there is one way you can start to make the path to seeing your customers a bit easier. And that’s by building a “Buyer Persona”. Or rather, identifying and creating an outline of your customer, that makes it easier to design marketing campaigns that will capture their attention. How exactly do you create a buyer persona?
10 Ways to Increase Your Company’s Engagement on Social Media
Lights! Camera! Comments! Let’s go over 10 of the most engaging tactics to bump up any social media game.
3 Benefits of Content Marketing for Small Business
Marketing. If you’re a business owner you need it to communicate your goods and services to people. Unless you’re a giant, well established business, it can feel overwhelming on what exactly the best marketing tools are to use. Without a huge budget and a team of marketers, where are you supposed to begin? One of the easiest places to start is with Content Marketing. Making sure you’ve got a website, and your company on social media platforms like Facebook, Instagram, LinkedIn, etc. is the best place to start making a name for your small business.
Caption Writing for Instagram
Caption Writing for Instagram
Social media just seems to keep getting trickier and trickier, right? It isn’t just about the photo or video, you also want to have that attention grabbing caption. If you can grab your audience's attention not just with the image, but the caption, they’re more likely to engage with your content. And engagement is king when it comes to social media.
Social Media Tips: Write Better Captions for Your Clients
While we will mainly focus on the draw of Instagram captions here, these tips can be applicable to Twitter, Facebook, blog-style posts, and beyond! You don’t have to be starting your own social media business to gain insight, but we are framing this conversation with a social media professional in mind, so let’s dive in!
eGuide Tech Allies Names Andrea Pikscher as Content and Social Media Marketing Manager
Virtual small-business and nonprofit technology agency continues to expand team to with sites on continuing record growth to end 2022.
An Effective Social Media Strategy for Small Businesses
The Delicate Balance Between Working For Your Business & Working On Your Business.
Small business owners always seem to find themselves somewhere between working “for” the business and working “on” the business. What do we mean? Working “for” the business fills calendar time with client appointments, project work, and external deadlines. Working “on” the business includes strategy, planning, and putting forth initiatives that will help make the business more efficient and successful.
Three Things To Know About Instagram Reels Right Now
By now you have all heard of Instagram Reels and how much of an impact they have made on the way we view and create content. Be on the lookout for reels to become more popular than ever in 2022. The internet is predicting some REEL-y exciting things.