Coming into 2023, I had a completely different set of ideas of what the SEO game might look like for a website. However, in just a few short months, things have been completely turned upside down due to the creation and rollout of AI systems like ChatGPT, with Google’s chatbot version, called Bard AI, not far behind. So does that mean that SEO will become obsolete? Not exactly, but how it is used will likely change the more AI is developed. What does the CURRENT landscape look like this year?

At the beginning of this year, I declared 2023 “The Year of the Website”. I believe it is pivotal to stay ahead of the curve between a good and a great website when there are so many out there. Believe it or not, there are a few simple steps you can take to increase traffic and SEO scores and get yourself ahead of your competitors. Here are 4 Things that Your Website is Missing.

At the beginning of every year, trend forecasters for thousands of industries around the world give their insight to retailers and consumers about what is going to be the “next big thing”. The world of website design is no different. In the last few years, research and analytics of consumer expectations have given us a good look at what we will be seeing from website layout and functionality for this year and the foreseeable future. Here are the Top 5 Website Trends you can expect to see become the norm this year:

Small organizations often need the ability to launch a concept on a shoestring budget, and as we’ve seen firsthand, hard work, networking, and word-of-mouth will be the biggest driver of your organization’s website traffic in the early stages. So if you have made the decision to go it alone, we want to equip you with some key components that will have your site standing out against your competitors.

In a previous blog, we mentioned that keeping your website current and fresh is important. The same can be said for the design of your website. No, I am not saying that you need to do a complete design overhaul every two weeks, but if your website checks any of these boxes, it is time to think about an overhaul. Here are the 5 Signs It’s Time to Redesign Your Website:

A website is a window into your brand and with today’s content-hungry algorithms, it’s more important than ever to ensure that your website is a living extension of everything your organization does. The days of having a website just to check that box are long gone. Now, customers and clients expect it to be the primary source of relevant information should they have any questions. Updating and adding regular content to your site will not only showcase the best of what your business has to offer, but it will keep those hugry Google Bots satisfied and coming back for more.. Here are four reasons fresh content is critical for your website and SEO.

Is there a way to make upgrading to Squarespace 7.1 easier?

Since 2020 Squarespace website users have been debating whether to make the leap to upgrade to version 7.1 to get all of the latest features and a more convenient user experience but is there a way to make the process easier? While there is no automatic way to completely upgrade your website from one to another if you follow these manageable steps, it will make your experience much less frustrating from start to finish.

From the first day that we met with Clare, it was evident that she wanted to make this brand her own. Utilizing inspirations she had come across when envisioning what Chicago Art Therapy needed to symbolize, she returned to the sun and the moon.

Thinking of designing or establishing a logo? Start here for some advice from our team!

Hear our thoughts, pros/cons, and suggestions heading into the newest update.

Through a partnership with Wix, eGuide was connected with Shorty Tang & Sons to help the business relaunch their website after sinking roots in the Newark, New Jersey Area.