A website is a window into your brand and with today’s content-hungry algorithms, it’s more important than ever to ensure that your website is a living extension of everything your organization does. The days of having a website just to check that box are long gone. Now, customers and clients expect it to be the primary source of relevant information should they have any questions. Updating and adding regular content to your site will not only showcase the best of what your business has to offer, but it will keep those hugry Google Bots satisfied and coming back for more.. Here are four reasons fresh content is critical for your website and SEO.

Cybersecurity is THAT topic that is still not as prevalent among businesses as it should be. To many, cybersecurity is viewed as a ‘big company’ problem, however, over the years, and with more opportunities, cyber attackers have shown that smaller organizations are the easier target. Smaller businesses typically don’t put aside the same type of budget that larger organizations do, but a small budget is better than having no budget. Not to mention that most of your customers are increasingly aware of the cybersecurity risks and their expectation is to have their data protected at all costs.

Cybersecurity falls into three main categories: network, cloud, and physical security. While many would argue “I don’t have an office space, we work remotely”, the need for cloud and network security are still a necessity.

The January Starting Line

No matter if you are on a fiscal year or a calendar year, January seems to always carry with it the weight of looking another 12 months in advance. This raises the age-old conversation within yourself and your organization of “This year I am going to do X” or, “This year X is going to be different”. For organization owners, especially those looking to continue to grow, it can feel like you completed one marathon and are immediately jumping into another one.

As we creep ever closer to the year ahead we recommend everyone take a moment to reflect on where they came from, where they are, and where they want to go. Sounds daunting, right? Well, we have a few pointers to help you break things down and solidify the vision. (Added Bonus: the same rules below can be applied to your personal life with a little tweaking!).

Life teaches us not to take things for granted. However, I think we can all agree on one thing that is taken for granted a majority of the time: Google Docs. In this article, we’ll go over some features of Google Docs that may shine a new light on this staple collaborative platform that is the crux of businesses and individuals across the world.

Life teaches us not to take things for granted. However, I think we can all agree on one thing that is taken for granted a majority of the time: Google Docs. In this article, we’ll go over some features of Google Docs that may shine a new light on this staple collaborative platform that is the crux of businesses and individuals across the world.

We all love the idea of automation - it’s the promise that you can take the most time consuming and uninteresting aspects of our work and configure a software program to do those for us. Fantastic!

Even still, most business owners do not realize how much time they are losing by not working towards automation in their business processes. As a solo entrepreneur or owner of a small business, there are MANY automations that you should be considering to make your day to day more efficient and effective. We wanted to prime your thinking by including 3 of our must haves for any organization.