5 Benefits of Email Marketing for Small Businesses

Life teaches us not to take things for granted. However, I think we can all agree on one thing that is taken for granted a majority of the time: Google Docs. In this article, we’ll go over some features of Google Docs that may shine a new light on this staple collaborative platform that is the crux of businesses and individuals across the world.

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5 Things You Didn’t Know About Google Docs

Life teaches us not to take things for granted. However, I think we can all agree on one thing that is taken for granted a majority of the time: Google Docs. In this article, we’ll go over some features of Google Docs that may shine a new light on this staple collaborative platform that is the crux of businesses and individuals across the world.

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3 Automations Every Business Needs

We all love the idea of automation - it’s the promise that you can take the most time consuming and uninteresting aspects of our work and configure a software program to do those for us. Fantastic!

Even still, most business owners do not realize how much time they are losing by not working towards automation in their business processes. As a solo entrepreneur or owner of a small business, there are MANY automations that you should be considering to make your day to day more efficient and effective. We wanted to prime your thinking by including 3 of our must haves for any organization.

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Nonprofit, Small Business, Social Media, Technology Gregory Perrine Nonprofit, Small Business, Social Media, Technology Gregory Perrine

5 Technology Tools No Small Business Can Do Without

Long before the advent of the internet, businesses have relied on the emergence of new technology in order to thrive. From the printing press to computers; trains to autonomous vehicles, the advancement of technology has provided the means for businesses to run more efficiently and effectively and therefore meet the demands of a growing consumer base. If you have a small business or are thinking of starting one, arguably the most important decision you’ll need to make is determining what technology will enhance your business in the most efficient and economic way possible. Here are 5 types of technology tools that no small business can do without.

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Nonprofit, Social Media, Small Business Gregory Perrine Nonprofit, Social Media, Small Business Gregory Perrine

3 Benefits of Content Marketing for Small Business

Marketing. If you’re a business owner you need it to communicate your goods and services to people. Unless you’re a giant, well established business, it can feel overwhelming on what exactly the best marketing tools are to use. Without a huge budget and a team of marketers, where are you supposed to begin? One of the easiest places to start is with Content Marketing. Making sure you’ve got a website, and your company on social media platforms like Facebook, Instagram, LinkedIn, etc. is the best place to start making a name for your small business.

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Nonprofit, Small Business, Social Media Gregory Perrine Nonprofit, Small Business, Social Media Gregory Perrine

Making it Easier: Upgrading to Squarespace 7.1

Is there a way to make upgrading to Squarespace 7.1 easier?

Since 2020 Squarespace website users have been debating whether to make the leap to upgrade to version 7.1 to get all of the latest features and a more convenient user experience but is there a way to make the process easier? While there is no automatic way to completely upgrade your website from one to another if you follow these manageable steps, it will make your experience much less frustrating from start to finish.

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Caption Writing for Instagram

Caption Writing for Instagram

Social media just seems to keep getting trickier and trickier, right? It isn’t just about the photo or video, you also want to have that attention grabbing caption. If you can grab your audience's attention not just with the image, but the caption, they’re more likely to engage with your content. And engagement is king when it comes to social media.

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Social Media Tips: Write Better Captions for Your Clients

While we will mainly focus on the draw of Instagram captions here, these tips can be applicable to Twitter, Facebook, blog-style posts, and beyond! You don’t have to be starting your own social media business to gain insight, but we are framing this conversation with a social media professional in mind, so let’s dive in!

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An Effective Social Media Strategy for Small Businesses

The Delicate Balance Between Working For Your Business & Working On Your Business.

Small business owners always seem to find themselves somewhere between working “for” the business and working “on” the business. What do we mean? Working “for” the business fills calendar time with client appointments, project work, and external deadlines. Working “on” the business includes strategy, planning, and putting forth initiatives that will help make the business more efficient and successful.

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