A website is a window into your brand and with today’s content-hungry algorithms, it’s more important than ever to ensure that your website is a living extension of everything your organization does. The days of having a website just to check that box are long gone. Now, customers and clients expect it to be the primary source of relevant information should they have any questions. Updating and adding regular content to your site will not only showcase the best of what your business has to offer, but it will keep those hugry Google Bots satisfied and coming back for more.. Here are four reasons fresh content is critical for your website and SEO.

Cybersecurity is THAT topic that is still not as prevalent among businesses as it should be. To many, cybersecurity is viewed as a ‘big company’ problem, however, over the years, and with more opportunities, cyber attackers have shown that smaller organizations are the easier target. Smaller businesses typically don’t put aside the same type of budget that larger organizations do, but a small budget is better than having no budget. Not to mention that most of your customers are increasingly aware of the cybersecurity risks and their expectation is to have their data protected at all costs.

Cybersecurity falls into three main categories: network, cloud, and physical security. While many would argue “I don’t have an office space, we work remotely”, the need for cloud and network security are still a necessity.

The January Starting Line

No matter if you are on a fiscal year or a calendar year, January seems to always carry with it the weight of looking another 12 months in advance. This raises the age-old conversation within yourself and your organization of “This year I am going to do X” or, “This year X is going to be different”. For organization owners, especially those looking to continue to grow, it can feel like you completed one marathon and are immediately jumping into another one.

As we creep ever closer to the year ahead we recommend everyone take a moment to reflect on where they came from, where they are, and where they want to go. Sounds daunting, right? Well, we have a few pointers to help you break things down and solidify the vision. (Added Bonus: the same rules below can be applied to your personal life with a little tweaking!).

Life teaches us not to take things for granted. However, I think we can all agree on one thing that is taken for granted a majority of the time: Google Docs. In this article, we’ll go over some features of Google Docs that may shine a new light on this staple collaborative platform that is the crux of businesses and individuals across the world.

Life teaches us not to take things for granted. However, I think we can all agree on one thing that is taken for granted a majority of the time: Google Docs. In this article, we’ll go over some features of Google Docs that may shine a new light on this staple collaborative platform that is the crux of businesses and individuals across the world.

We all love the idea of automation - it’s the promise that you can take the most time consuming and uninteresting aspects of our work and configure a software program to do those for us. Fantastic!

Even still, most business owners do not realize how much time they are losing by not working towards automation in their business processes. As a solo entrepreneur or owner of a small business, there are MANY automations that you should be considering to make your day to day more efficient and effective. We wanted to prime your thinking by including 3 of our must haves for any organization.

Long before the advent of the internet, businesses have relied on the emergence of new technology in order to thrive. From the printing press to computers; trains to autonomous vehicles, the advancement of technology has provided the means for businesses to run more efficiently and effectively and therefore meet the demands of a growing consumer base. If you have a small business or are thinking of starting one, arguably the most important decision you’ll need to make is determining what technology will enhance your business in the most efficient and economic way possible. Here are 5 types of technology tools that no small business can do without.

Marketing. If you’re a business owner you need it to communicate your goods and services to people. Unless you’re a giant, well established business, it can feel overwhelming on what exactly the best marketing tools are to use. Without a huge budget and a team of marketers, where are you supposed to begin? One of the easiest places to start is with Content Marketing. Making sure you’ve got a website, and your company on social media platforms like Facebook, Instagram, LinkedIn, etc. is the best place to start making a name for your small business.

Is there a way to make upgrading to Squarespace 7.1 easier?

Since 2020 Squarespace website users have been debating whether to make the leap to upgrade to version 7.1 to get all of the latest features and a more convenient user experience but is there a way to make the process easier? While there is no automatic way to completely upgrade your website from one to another if you follow these manageable steps, it will make your experience much less frustrating from start to finish.

V2MOM - Moving Internal Projects Moving Forward When You Are Busy

“All of my time is spent taking care of client work… When am I supposed to get to the ‘on the business’ initiatives I have in mind?” - Every Business Owner I know

Caption Writing for Instagram

Social media just seems to keep getting trickier and trickier, right? It isn’t just about the photo or video, you also want to have that attention grabbing caption. If you can grab your audience's attention not just with the image, but the caption, they’re more likely to engage with your content. And engagement is king when it comes to social media.

While we will mainly focus on the draw of Instagram captions here, these tips can be applicable to Twitter, Facebook, blog-style posts, and beyond! You don’t have to be starting your own social media business to gain insight, but we are framing this conversation with a social media professional in mind, so let’s dive in!

Thinking of designing or establishing a logo? Start here for some advice from our team!

Blocking Work On Your Calendar + Why it is Essential

Prioritizing your day allows for a quick return to focus even when the chaos of day-to-day work finds itself in your inbox.

Hear our thoughts, pros/cons, and suggestions heading into the newest update.

From the initial “brandstorm” meeting to choosing colors, fonts and eventually creating the logo and supporting brand elements there are many important steps that will put you in the right direction on your journey to developing the right brand for each individual client.

Trello: 5 Things You Need to Know

Congrats- you’ve made the switch to a leading project management and collaboration tool!

So… now what?

Whether you are just getting started or are already knee-deep in tasks- here are 5 things you should know about Trello!

Today’s Expectations of Executive and VIP Conference Management

From technology companies and pharmaceuticals to associations, lawfirms, and financial services, in person conferences are back in full swing. 2022 has brough with it an influx of conferences due to companies post-poning through 2021, wanting to catch the wave of the return, or returning to “regularly scheduled programming”.

In 2017, I was a year into starting my business, and as you so accurately depicted it in the How I Built This Book, I was experiencing the fall after taking the leap. Trying to build the plane as I was plummeting towards the ground. I had left the comfort of my career, was waiting tables to make ends meet, and was struggling every day to get the engine of the business running.

Working on Vacation…Seriously, Don’t Do It.

There are many reasons why you need to step away and completely recharge your batteries while taking PTO this summer, here are a few.