The TikTok Takeover: Utilizing Tiktok as a Small Business
By Henry Olson - Digital Marketing Manager
It's evident that over the past few years in the realm of Social Media Marketing, there is a new sheriff in town and her name is TikTok.
Churning out roughly 34 million videos a day, It is one of the top generators of original content in the world. Its influence has rippled across other social media platforms, leading to the introduction of features like Reels on Meta and Shorts on YouTube.
So what is it about this short video scroller format that seems to be so effective?
The answer is straightforward: it captures attention, exudes authenticity, and is driven by growth. So let's take a look at how you can maximize its use for your small business.
TikTok's undeniable allure
TikTok's undeniable allure lies in its ability to capture the attention of users within seconds. The platform's short-form videos are designed to be brief and engaging, making them ideal for today's fast-paced digital landscape. For inspiration, consider the success stories of companies like XO Marshmallow and Aspen Essence.
These businesses have effectively harnessed TikTok trends to build a dedicated following, with hundreds of thousands of loyal supporters, by carving out their unique niches within ASMR and Packaging Trend. If you’re able to Identify your niche and hop on trends as they happen your ability for growth becomes exponential. This will help your business to develop an authentic voice and make your brand recognizable!
TikTok's unique charm
TikTok's unique charm lies in the authenticity that permeates its content, attracting users to real individuals sharing genuine experiences, fostering trust and relatability. Unlike the meticulously curated and filtered content found on other platforms, TikTok thrives on unscripted, unfiltered moments. Small businesses can leverage this authenticity by revealing the human side of their brand, offering behind-the-scenes glimpses, and connecting with their audience on a more personal level. A prime example of this approach can be seen with Duolingo, which, in 2021, eschewed over-produced content to rapidly amass 8.1 million followers by embracing a playful and trend-hopping style. For small businesses on TikTok, relinquishing excessive professionalism can be a swift means to win over a younger audience and experience rapid growth within that demographic.
Conclusion
In the realm of social media marketing, TikTok has unquestionably emerged as a dominant force. Its ability to capture attention, exude authenticity, and foster growth makes it an invaluable tool for small businesses looking to expand their online presence. By embracing the unique qualities of TikTok, small businesses can effectively market their products or services, connect with their audience on a personal level, and ultimately achieve success in the ever-evolving world of social media marketing.
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