What Can Ted Lasso Teach Us About Creating a Website?
By Andy Tretow - eGuide Content Marketing Manager
What I have noticed over the last few years is most things in life can be related back to the hit TV show "Ted Lasso." Whether it is putting the importance of mental health first, family is always number one no matter where they are in the world, or we all have our own version of the Diamond Dogs, it has captured the world with its symbolism and upbeat messages. In the last year and a half working with eGuide the show's philosophy and themes can be used while creating your website. Here are four lessons we can learn from Ted and AFC Richmond when creating a new website for your business or organization that will leave a lasting impression and will have your “fans” cheering.
Lesson 1: Know Your Audience – The "Fans" Behind the Screens
When creating a website, you can imagine your clientele as a packed stadium waiting to watch their favorite team. Your “fans” are where you build your base from. By focusing on their needs, interests and what your following loves the most, you can capture them right from the start and work your way out. For example, if you are an apparel or clothing store, put your best-selling items front and center to make it easy to access, or if you have a loyal blog following, make sure it is prominent on your home page. Putting yourself in the shoes of your most loyal and your casual fans will allow for a well-rounded experience to start out.
Lesson 2: Embrace Authenticity – Be the Website That Can't Be Faked
In a World of Copycats, be the Original! What people respond to is authenticity and creating a deeper connection. Ted Lasso’s characters resonate with viewers because they're genuine, relatable, and easy to root for throughout the entire series (except for Nate, that was rough to root for him for almost half the series). So how does this translate to your website? By showcasing the unique aspects of your brand and delivering content that feels real and relatable. This is done by adding your business's unique personality and what truly makes you stand out amongst your competition. Examples of this could be heartfelt blog content to draw in audiences, sharing your company’s development story, or sharing a little peak behind the curtain can and will go a long way to building that authenticity. These small things can build your brand loyalty and help to slowly start to “fill up your stands” and attract new fans as well.
Lesson 3: Encourage Interaction and Feedback – Let the Crowd Roar!
The AFC Richmond locker room was one of many voices. Players and assistant coaches had just as much of a say in things as Ted did, which created a winning environment that helped all involved. This philosophy works the same in the world of website creation. Your website isn't meant to be a monologue; it should be a conversation. Create interaction and feedback by incorporating features that invite your audience to engage. It is easy to think, “Well, the contact page will take care of that,” but you can go a step further. Creating post-purchase surveys, a “feedback” button or even social media integration invites people to interact with you. Gathering opinions allows you to get a beat on where the user experience is and how you might be able to improve over time. Encouraging engagement turns visitors into devoted fans creating that “Diamond Dogs” type atmosphere that can and will have people eagerly returning for more.
Lesson 4: Continuous Improvement and Adaptation – Coach Yourself to Victory!
Picking up where we left off in lesson 3, is lesson 4’s ability to adapt and improve. We look at Ted's ability to learn and grow as a powerful lesson that what worked last season might not work this season. A great temperature gauge for what is and isn't working is keeping an eye on user feedback, tracking analytics, and keeping up with changing industry and internet trends over time. Another way to ensure that you get the traffic you are looking for is regular updates to your content, optimizing the user experience, and incorporating new features to keep your website fresh and exciting. Small improvements and continued persistence to get better will, more often times than not, land you in the place you are looking to go.
Conclusion
Get ready to kick your website creation process into high gear by channeling the spirit of Ted Lasso! Know your audience, embrace authenticity, build trust and credibility, encourage interaction and feedback, and continuously improve and adapt. Apply these lessons with a playful spirit and a touch of Lasso magic, and watch as your website becomes a winner that captivates and delights your fan base. With all of that being said we know it can be tough to manage a football team and watch the product on the field as well, so if you are looking for a Coach Beard to help guide and teach you the rules of the game, we are always here to help.
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