How To Grow Your Network By Joining an Industry Association
“Can you join me at my association’s networking event this evening?”
Do you cringe at the thought of attending a networking event? Wonder how an association of your industry peers will benefit you? Don’t have the time to volunteer?
These are just a few of the reactions many have when they are faced with joining a professional association or networking group. All typical reactions, but here at eGuide, our team has discovered how gratifying and productive this is for our business, careers and professional, as well as, personal development.
Growing Your Professional Network
Why join a professional association?
There are several reasons for joining one or more professional organizations that range from increasing your presence in your industry, increasing business opportunities, growing your network, and professional development. Target the organization/s that align not only with your business vertical, but other associations such as Chambers and affinity groups provide a variety of opportunities.
Being involved enhances your business profile, keeps you current and portrays you as committed to your profession which clients and employers appreciate.
Maximizing your ROI
Paying your membership dues is not “being” a member. The best results come from consistent and engaged attendance.
Having another member as a buddy makes networking less intimidating. Set goals and target who you want to meet - but remember quality is better than quantity. Timely follow-up after every event is de rigueur. Sharing your involvement on LinkedIn and other social media platforms showcases your involvement and commitment.
Further opportunities with each association are extremely beneficial. Serve on a committee, volunteer for an event, become a board member.
The ROI from these volunteer activities builds long-lasting relationships and potential business opportunities.
Building Connections Over Time
Results are not immediate and require a commitment of personal time and, oftentimes, resources in terms of membership fees or fundraising. The most important takeaway from membership is consistent and active involvement which will provide you with professional relationships and business opportunities.
At eGuide, we support our team’s efforts to participate in a variety of associations that further their professional development, philanthropy, and business growth goals. We are proud and active members of Choose Chicago, Association of Consultants to Nonprofits, Catering Executives Club, International Live Events Association, Andersonville Chamber of Commerce, West Town Chamber of Commerce, and the National Eagle Scout Association.
“Thanks for the invitation, the event was a fantastic opportunity to network. I plan to join and would like to serve on the education committee.”
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