How to Make Old Content New Again
While many of us know that consistent blogging is best practice, it’s difficult to produce masses of content. Creating content regularly isn’t only useful in keeping your business top of mind to your clients and customers, but it also keeps you current with search engines. Not all of your blog posts need to be brand new original content detailing the latest news in your industry or publicizing every movement within the company. You can take advantage of content you’ve already produced and revamp it.
Sometimes your older content is actually what’s attracting organic visitors. A lot of the time, when eGuide works with a client on stepping up their site’s SEO, we find that an old blog post is still popping up among the top 10 pages indexed for their site. So maximize on the content you’ve already created and revamp with these tips:
Tailor it for the Times
Take a look back in your blog archive. Surely there are posts in there that are still relevant in this day and age. Take eGuide’s blog for example; we have a post titled “Work Smarter, Not Harder with These Free Apps.” This post was originally published over two years ago now but includes applications that we still use EVERY DAY like LastPass, Canva, and of course...Trello.
Given that this post was written two years ago, and dealing with tech and emerging apps, there have been some significant updates in features, user interface, etc. The basic bones of the blog can remain the same, but there is some refreshing of the fine details to ensure the content is still relevant and timely.
Many of us have had to completely reshape our daily lives within the last year because of the pandemic. Events cannot safely happen in person, more people are working remotely, school is being held on Zoom, and countless other modifications. Likely, there is content lurking in your archive, maybe from just a year ago, that could use some Coronavirus customization.
Expand on the Idea
In addition to tweaking facts and features, another way to revamp older content is to expand your previous post. Don’t simply add more words for the sake of adding more, but if more research has been presented on a topic you wrote about or something needs further elaboration by all means!
Usually, blogs require more than a first draft but we don’t always have the time to mull over our writing and debate what extra details can be added in and which are unnecessary. By coming back around to old blogs that didn’t live up to their full-potential you can give them a second life with a fresh eye and more precise details. Maybe you received feedback, a question, or advice from your audience last time around that you would like to address.
Promote it on New Mediums
There are new platforms for content promotion emerging all of the time. For instance, Instagram released their story highlights feature in December of 2017. Since then, the feature has only grown in popularity.
One of eGuide’s clients, a member of the events industry, had photoshoots that they had previously shared a few photos of both on their Facebook page and Instagram feed, however there were plenty of photos that their audience had yet to see. eGuide decided to pivot these photoshoots into Instagram stories, and then into their own highlight reel. They were still selling the products featured in the photoshoot, but needed a new way to showcase those ‘old’ photos. Using a fresh font and minimal graphics the high quality photos were looking good as new featured on their stories.
You can also break blogs into bite-sized pieces and feature them on your stories. Are there three apps that you reference in your blog? Perfect, summarize each of them with a single story page on your Instagram. Adding bullet points and iconography to keep your content short and sweet is perfect for revamping older posts into a new medium.
If you’re all burnt out of fresh ideas for a new blog this month or stuck on what to share on your Instagram, try out one, two, or all three of these tips to make old content new again!
