Case Study: Magnificent Milestones
eGuide has been working with Magnificent Milestones for the past few years and when they were in need of a website refresh we were excited to jump in and help!
We dug deep with a Digital Media Assessment, researched the right keywords to bring in new customers, and flushed out the new branding with a beautiful color palette to bring the website to life. This newly updated website boasts a more user-friendly experience that already has new leads pouring in!
The Process
Digital Media Assessment
The eGuide team initiated the revamp of Magnificent Milestones' online presence with a thorough Digital Media Assessment. This phase was characterized by engaging and insightful workshops, including the BrandTalk Survey and BrandStorm, tailored to distill the essence of the brand's evolving identity. Integral to this phase were deep-dive sessions that focused on Logo and Branding, Website Designs, and SEO strategies. The process was methodical and collaborative, ensuring every aspect of Magnificent Milestones' digital media was scrutinized and aligned with Kara's vision. The culmination of this assessment was a carefully curated Brand Guide, which provided a strategic and creative blueprint for the project, reflecting a transition from a playful to a more refined, boutique aesthetic that better represented the business's current stature and aspirations.
Website Development
Following the insightful Digital Media Assessment, The eGuide Team transitioned into the Website Development Process. This stage began with the creation of detailed mock-ups for key pages such as the home and about pages, offering Kara a tangible glimpse into the future look and feel of the website. The development process was both systematic and adaptive, involving the construction of a comprehensive site map and creation of wireframes to establish the website's structure and flow. Kara's role was pivotal throughout this stage, providing invaluable input as the 'polisher' of the final product. Her keen creative eye and deep understanding of the brand ensured that each image and word on the site authentically reflected Magnificent Milestones' refined brand identity. This collaborative effort between eGuide and Kara was instrumental in crafting a website that not only elevated the brand's digital presence but also resonated with the sophistication and elegance of the business.
“They immediately grasped my goals, and delivered them quickly [and] they delivered a gorgeous website (with very little work on my end) ahead of schedule.”
